According to comprehensive generalizations, millennials are careless, lazy, entitled, self-centered, and addicted to “followers” and “likes.” As patients, millennials have been described as flakes and flight risks — hardly the reliable types that older patients seem to be. But ask a young person, and they’ll tell you they’re anxious to form bonds with their healthcare providers.
The traditional patient/doctor experience establishes an interpersonal relationship between two personalities: one patient and a professionally trained dental or medical staff (health providers). A dentist or physician (and the team at their offices) become vital resources in a patient’s health care environment.
All the members will work as a reference for health answers and information because patients see doctors as an easy entry point to resolutions and as someone they can trust to put their health and well-being above all else.
But, millennials, cryptic as ever, tend to defer from the traditional. They are not instinctively turning to their medical staff to assist them in their health endeavors.
Actually, half of Millennials declare to visit a doctor less than once per year, which means that 93% don’t schedule preventive care visits, and 42% are willing to cancel a check-up to do things they consider are more important.
Plus, experts claim that Millennials are less prone to have an established bond with the primary care physician, considering that many haven’t seen their doctors in the past year.
So, according to recent research, 88% of Millennials with insurance coverage have a Principal Care Physician (PCP), compared to a 92% of Gen X, 95% of Boomers, and 97% of Silents. Keep reading to learn more about Millennials as patients!
What is a Millennial?
Baby boomers, Generation Z, Millennials, every generation has a defining label these days and a set of stereotypical characteristics and attributes attached. Millennials are often viewed as an “entitled” generation that is “ruined” everything, from sex to diamonds.
With that being said, they can give as good as they get, sometimes expressing their disapproval or disappointment in how previous generations have handled problems such as climate crisis or housing crisis.
However, despite the strong opinions between age groups, there is often quite a confusion regarding which generational classification people are falling into. So, some sources include that they were born between 1981 and 1992, but for others, they are all those born in the 1980s.
Some definitions refer to Millennials as the ones who came of age after the new millennium’s entry. But, in practice, most people consider young adults the range of ages from 25 to 34.
Precisions about the age range apart, in which all the experts, analyze, and approximations to this population group’s characteristics agree is to highlight some peculiar identity signs, which go beyond the generational differences in use, and which are mostly defined around the phenomenon of digitization.
Millennials Rely on the Internet for Health Information
According to a 2016 report by Vision Critical, more than half of millennials (58%) research nutrition and health information on Google. So, this cloud-based customer intelligence software company has information that can help understand Millennials patients’ behavior.
However, isn’t necessarily a bad thing. Though patients’ diagnoses may not always be spot-on, what they share about they found on the Internet can facilitate productive conversations.
Millennials like having the chance to express themselves before the provider interrupts. They want to be heard, and being-open-minded and giving millennial patients time to communicate is something any provider can do to approach them.
Millennials like having the opportunity to express themselves before the provider interrupts. They want to be heard, and being-open-minded and giving millennial patients time to communicate is something any provider can do to approach them.
So, listening closely and without judgment to younger patients’ ideas about their health can be advantageous for you to be what they are looking for.
Modernize your Front Office Tech. Millennials like Technology!
Due to the technology advancements, most of us feel comfortable not picking the phone when you need to request an appointment. But, for tech-savvy Millennials, this seems to be a rule or something when they need to see a health provider.
Actually, according to some research made by Accenture, 40% of Millennials are more prone to choose a provider that offers the opportunity to book, reschedule, or cancel appointments online.
But no just that, they also expect their healthcare provider or dentist to remind them of their scheduled appointments. So, more than one-third of Millennials (37%) ask their dental offices or health providers to send reminders via email or text message when the time for preventive care appointments is near the corner.
What is a Millennial? Well, are young people that feel more comfortable using smartphones, social networks, and online methods because they are multi-screen and multi-device, which means that health institutions, associations, and organizations of different types are making adjustments to increase their network presence space.
Health providers can increase Millennial patient comfort by making technology a must. Investment in online scheduling software has result pretty well for a lot of dental offices. Are you a Millennial? Would you like to schedule an appointment by calling or receiving a message?
Millennials use multiple screens and digital devices for their activities; they have the need and multitask ability. They prefer the Internet rather than conventional television (59% watch movies online) and live hooked on WhatsApp (almost half dedicate an hour a day to this application, while 14% exceed three hours a day).
Also, 83% sleep with their mobile and are incredibly social (81% have a profile on the social network Facebook) and super connected.
All surveys point to millennials as one of the population groups in which the use of all the possibilities of what is known as e-Health has penetrated the most, to the point that most of them have already fully incorporated them in their routines.
One of the most revealing studies in this regard, based on the data from the web consultations corresponding to 6 different countries, shows a clear superiority of the patient’s considered millennials in using these technologies in relation to health.
Thus, it stands out that almost half of this group makes consultations or requests medical appointments through the Internet, and of these, 68% are women. The mobile phone is the most used means to carry out these procedures and, among all the specialties, gynecology is the one that receives the most visits, followed by psychology professionals and surgeons.
In addition to requesting an appointment or contacting the doctor, users of the platforms seek information and opinions on health professionals and medical services and participate in different forums and debates, among other uses.